Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+
Area: 9209 (Kamloops Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CIFMFM 17.1 21.9 28.5 +3.6
CHNL+ 16.7 17.7 30.9 +3.5
CBYKFM 14.8 17.2 39.9 -4.9
CKBZFM 13.3 27.3 30.3 -2.9
CKRVFM 11.8 18.3 24.9 +2.2
CJKCFM 11.5 16.0 16.4 +1.8
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the w
