Talk isn’t cheap. Just ask the world’s highest-paid radio stars.
The controversial Howard Stern leads the pack once again with a $90 million haul, earned between June 1, 2016, and June 1, 2017, before taxes and management fees. Stern, who is one of America’s wealthiest celebrities with a net worth of $450 million, renegotiated his eight-figure contract with SiriusXM in December 2015. The deal includes digital distribution channels like apps and video streaming, which could pad Stern’s paycheck in the future.
Runner-up Rush Limbaugh, who pocketed $84 million, enjoyed a 21% increase in listeners to his eponymous show thanks to a “Trump bump.” The most-listened-to talk show host in America, with 14 million listeners by Talkers Magazine’s estimate, he was far from the only one to get this ratings boost. Overall industry over-the-air advertising revenue did not improve last year, hovering at $14.1 billion, according to BIA Kelsey, but the news-talk category saw an uptick, which the advisory firm attributed to the presidential election.
What??? Nobody in Vancouver radio made the list? With such fine listening in this town, I’m truly surprised.