Victoria Radio Ratings Spring 2016 (Numeris)

2

Universe: 341,780

TERMS

Universe – Estimated population of the Central Market Area.

Central Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Source: Numeris

2 COMMENTS

  1. I never thought I’d see the day the Zone beat the Ocean. Is this a result of the firing of Forbes and Marshall? Very nice book for the Q.

  2. Surprised to see the Q so far down. They have the best newsroom in the city. Constantly amazed to see the mumbling, stumbling CFAX do as well as it does. I guess it is what one might expect from a city which constantly elects flakes for mayor.

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