TOP-LINE RADIO STATISTICS Red Deer CTRL Source: Numeris Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015 Demographic: A12+ Area: 8079 (Red Deer Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share Ctrl Reach FC Reach Trend
CKGY Country 16.7 19.0 78.8 +5,0
CIZZ Rock 11.7 16.4 44.8 +3.9
CJUV ClassicHits 11.0 19.0 78.8 n/c
CHUB Big 104 10.4 18.8 31.5 -2.2
CKIK KRAZE 9.1 22.9 33.1 -4.7
CFDV The Drive 7.2 13.4 29.4 +0.3
CKRI CRUZ 7.0 12.4 19.9 -0.9
Reach is expressed in thousands (000).
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2015
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
