TOP-LINE RADIO STATISTICS Lethbridge CTRL Source: Numeris Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015 Demographic: A12+ Area: 8019 (Lethbridge Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share Ctrl Reach FC Reach Trend
CHLB Country 18.3 28.3 54.9 -2.3
CFRV Hot AC 18.3 28.4 52.9 +5.5
CJOC Classic Hits 12.6 22.3 36.1 -6.9
CJRX Rock 9.4 19.3 32.5 +4.1
CKBD ModRock 6.8 13.6 15.3 -1.1
CJBZ Top40/CHR 5.8 20.7 36.1 +1.2
Reach is expressed in thousands (000)
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2015
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
