TOP-LINE RADIO STATISTICS
Kelowna CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015
Demographic: A12+
Area: 9230 (Kelowna Ctrl) Universe: 173, 830
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBTKFM Radio One 15.8 36.0 145.7 -3.0
CIGVFM* Country 15.7 32.3 53.8 +3.4
CJUIFM Juice 10.5 21.3 22.7 +6.1
CHSUFM SUN 10.2 40.2 42.8 +1.3
CILKFM EZ Rock 9.7 28.8 31.0 +0.1
CKLZFM Power 104 9.7 21.8 23.5 +0.4
CKFR News/Talk 7.3 23.1 24.9 -4.9
CKKOFM Classic Rock 7.0 18.6 23.4 -1.1
CKQQFM Hottest Hits 4.8 16.3 16.6 +1.1
*Spill Station (from Penticton)
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2015
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.
Wow! That is a very significant Jump for Juice!