Edmonton Radio PPM’s .. June 1- Aug 30, 2015

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PPM Top-line Radio Statistics Edmonton CTRL Survey period: Radio Meter 2014/15 – June 1, 2015 – August 30, 2015 Demographic: A12+ Daypart: Monday to Sunday 2am-2am Geography: Edmonton CTRL Data type: Respondent

Station        Format        AMA        DailyCume       Share             Trend

CKNO           NOW             8.1             198.4                  11.0                  -1.0

CBX         RadioOne           8.6              82.4                       8.6                  -1.6

CKRA      Capital FM       5.7            138.9                      8.4                   +0.2

CHED       NewsTalk        5.7            100.8                     8.4                    +0.2

CISN          Country           5.3            111.2                     7.8                    +0.9

CIRK             K-97                4.0             88.7                       5.9                   +0.6

CIUP              uP!                  3.8           108.3                      5.6                   +0.8

CKNG           Fresh              3.4            129.0                     5.0                   +0.4

CHDI            Sonic                3.4           105.9                     4.9                    +0.5

CFBR            BEAR               3.2              87.0                     4.7                    -0.6

CFCW         Country           3.2             41.3                      4.6                   -0.8

CHBN         BOUNCE         2.9          135.8                     4.3                    -0.5

CFMG          VIRGIN           2.4          122.2                       3.6                  +0.3

CKEA             CRUZ              2.0            60.8                      2.9                  +0.1

CJNW              HOT               1.9            92.9                       2.8                 -0.1

CKUA             Variety           0.9           23.7                       1.4                 -0.6

CBC                 RadioTwo      0.8           21.7                      1.2                 +0.1

CHQT              News              0.6            23.8                      0.9                +0.1

 

TERMS

Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.

Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.

Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.

Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

9 COMMENTS

  1. I quit listening to commercial radio quite some time ago. I now prefer to listen to streaming services. Lots of choice without the ads or morning shows with the same jokes and topics that have been done time and again on a number of stations.

    On the other hand Edmonton AM and Radio Active are my first choice when I am not near the computer so nice to see they are near the top of the list.

  2. Can’t help but notice that on the old BBM,’s, CBC stations were usually lingering in the basement. But on the PPM’s… totally reversed….Hmmm…

  3. Good point Dave-agree. This is a format for commercial radio stations–so if you quit listening then……?
    And H.H. if you look back at the old BBM from other markets, CBC actually has done quite well, Just seemed like it took a while to get going in Edmonton.

  4. The internet streaming services offer tons of variety – it’s typical that the “old guard” disses these new alternatives; and I too only listen to the CBC when I’m in the car and I forgot to download an archived show from one of the internet shows that I listen to. They’re miles ahead of anything that commercial radio is discussing. And I don’t have to listen to anybody talk about the Oilers on internet radio.

  5. @Larry

    Don’t let Dave & company get to you. Their response isn’t about anger; it’s about fear. The medium is in decline and the “old guard” is finally coming to accept that their is no future with this medium. They claim young people are listening to the radio but they ignore that the time spend listening is in a free fall especially for younger people. In 10 years the prime advertising demo will be people who..don’t really listen to FM radio.

    Music on FM is the McDonalds of radio. The burger is the music & the drive thru employee is the announcer. You know just what you’ll get but you really aren’t that engaged anymore.

  6. @ Irvine

    You are spot on! FM radio is no longer engaging or even relevant to me, or my teenage and tweenage kids. They will listen passively in the car, but have no loyalty to anyone. The last time my 16 year old cared about a radio show was Pepper & Dylan. The show went away, so did he.

  7. Glad to see that 91.7 the bounce and Fresh Radio are doing good. By the way the pepper and Dylan show came back on 91.7 the bounce as of September 8th. I only listen to either The bounce or Fresh Radio.

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