TOP-LINE RADIO STATISTICS Kamloops CTRL Source: Numeris (BBM Canada) Survey Period: Radio Diary Survey March 2-April 26, 2015 Demographic: A12+ Area: 9209 (Kamloops Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share Central Reach Trend
CBYK FM Radio One 15.8 16.6 -0.2
CHNL AM Newstalk 15.1 17.7 -3.8
CKBZ FM B-100 15.0 21.0 +2.5
CJKC FM Country 14.5 13.1 -1.2
CKRV FM The River 12.0 17.6 -3.0
CIFM FM Rock 11.5 17.1 -2.1
TERMS Universe – Estimated Population of the Central Market Area. Spring 2015 Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts. Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio. Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
