Revamp includes new radio imaging, websites and increased local content
By Chris Powell
MarketingMag.ca
March 30, 2015
Rogers Media is refreshing its AM news stations across the country, beginning with its flagship 680News in Toronto and rolling out across other properties throughout the year.
Julie Adam, senior vice-president of Rogers Radio in Toronto, described it as a fine-tuning of the six “green” stations – including their associated websites – to make them more “relevant sounding and relevant looking.”
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