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Bloomberg TV is going north. Bloomberg TV Canada will launch later this year with studios in the heart of Toronto’s financial district in a partnership with Canadian media company Channel Zero.
“Canada is a vital market for us,” says company founder and majority shareholder Michael Bloomberg, at right with Channel Zero PresidentCal Millar. “We look forward to providing our clients and business executives with engaging and informative television, detailing the impacts of global news on Canadian business and highlighting the newsmakers in Canada who are moving global markets.”
The new 24/7 channel will replace the current feed of the American network on Canadian cable and satellite systems. The studio will be on one of the top floors of Brookfield Place in Toronto (left.)
The Globe and Mail reports, at launch, the network will have about 35 percent purely Canadian content from Bloomberg’s six news bureaus in Toronto, Ottawa, Calgary, Montreal, Vancouver and Winnipeg.
“We have a unique media offering: it’s global and fully multi-platform with television, digital, print, digital video, radio and live events,” said Justin Smith, CEO of Bloomberg Media. “This new partnership further expands our international television reach, andBloomberg TV Canada is going to deliver authoritative business and financial news to the decision makers in Canada.”
This is a head scratcher. Bloomberg’s US network is already available (at least on Shaw) up in the CNBC, Fox News, BBC end of the grid. Is that going to end? If not, what is the goal here? To supplant BNN–an all-Canadian business network that’s in a gradual downward trend rating wise?
I think the goal is to give BNN a run for its money. Bloomberg’s content tends to cater more to investors and consumers rather than traders. I wonder which international or US Bloomberg shows we’ll still get to see. I like the Countdown show from London well enouigh.