TOP-LINE RADIO STATISTICS
Winnipeg CTRL
Source: Numeris (BBM Canada)
Survey Period: Radio Diary Survey September 1, 2014 – October 26, 2014
Demographic: A12+
Area: 6119 (Winnipeg Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Share % Central Reach FC Reach Trend
CJOB 13.6 148.8 187.6 +1.6
CBW 12.8 121.8 189.6 +1.1
CFQX 9.8 108.9 142.2 +0.7
CKMM 8.3 168.5 184.5 +1.3
CITI 6.6 82.1 104.1 -1.3
CFWM 5.8 104.0 122.5 -1.0
CHWE 5.3 113.9 128.7 +1.0
CKY FM 5.0 87.0 98.3 -1.5
CHIQ 5.0 83.3 99.2 -0.5
CBWFM 3.4 55.3 70.6 -0.1
CFRW 3.2 47.9 58.8 -0.3
CJKR 2.6 64.9 78.1 -1.6
CJGV 2.2 53.1 59.5 +0.2
CFJLFM 1.8 23.9 28.8 +0.6
CKSB 0.2 4.0 11.9 -0.3
Terms
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.
Universe: 696,910
Fall 2014
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
TSN radio is doing better then power, fresh and the breeze. Power and fresh are the 2 main Corus stations. I used to listen to power online all the time or when I travel through I would always flip but now I find the playlist stale and the onair staff seem clueless about what is going on in the city or in rock music even. Time to blow it up and take fresh with it. Maybe turn one into boom like the one in Ottawa they bought. They put a lot into bringing in great on air staff over for it and it shows.