TOP-LINE RADIO STATISTICS
Kelowna CTRL
Source: Numeris (BBM Canada)
Survey Period: Radio Diary Survey September 1, 2014 – October 26, 2014
Demographic: A12+
Area: 9230 (Kelowna Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Share % Central Reach FC Reach Trend
CIGV* 16.7 39.7 62.8 +6.0
CBTK 16.3 30.6 36.1 +3.1
CHSU 13.6 47.0 50.9 -0.9
CILK 11.3 28.7 32.1 -4.4
CKFR 8.4 25.1 26.6 -3.9
CKKO 6.1 19.4 24.0 +0.9
CJUI 4.5 19.2 20.6 +1.2
CKLZ 4.8 12.3 16.9 -3.1
CKQQ 3.2 11.9 12.4 +0.2
* Spill Station (Penticton)
TERMS
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.
Talk about Blood Bath! Newcap sure had it right with the former Giant by going Country.
What happened to Power 104? and the other Pattison station Q103.1, although up slightly, not good news. Looks like some changes will be happening here. A very competitive market indeed.