It appears Vancouver’s QM FM jumped first into full time Christmas music at 9 o’clock this morning, followed by Edmonton’s Capital FM at 3 pm mountain time.
Meanwhile, south of the border, KRWM Warm FM 106.9 went All-Christmas today at 2 pm, branding itself Seattle’s Christmas Station.
11/21/2014
Well, its going to be mostly sunny today, may see ten degrees with green grass on the ground. QM is banking on us getting into the spirit, personally, I don’t think so.
Doubters usually have been proven wrong in past years, when almost every seasonal All-Christmas format in almost every market has increased listenership, some quite remarkably.