NFL Season Opener Brings Easy NBC Victory
The NFL returned bigger than last year last night.
NBC’s annual Thursday evening “NFL Kickoff Game” earned a 16.8 household rating, according to Nielsen metered-market numbers, up 4 percent from last year and the third-highest “Kickoff” ever in the metered markets.
The defending Super Bowl champion Seattle Seahawks thrashed the Green Packers 36-16.
Among the local markets, Milwaukee drew a 44 rating and 64 share, while Seattle posted a 42.2 rating and an impressive 73 share.
The overnight ratings for NBC are not accurate, as they do not account for time zone differences and only measure primetime timeslot data, not program data; the game went well past 11 p.m. Final numbers for the game, including total viewers, will be out later today.
Meanwhile, elsewhere on broadcast last night, the other Big Five networks aired only two original programs against the big competition on NBC.
CBS’s 9 p.m. reality show “Big Brother” did well despite facing football, growing 10 percent over last week to a 2.2 adults 18-49 overnight rating. ABC’s “The Quest” was even to last week with a 0.3 at 8 p.m.
NBC posted a dominant victory for the night, averaging an 8.4 adults 18-49 rating and 26 share in the overnights. CBS was second at 1.5/5, Univision was third at 1.2/4, Telemundo was a rare fourth with a 0.6/2, Fox was fifth with a 0.5/2, ABC was sixth with a 0.4/1, and the
CW was seventh with a 0.2/1.
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