Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 9230 (Kelowna Ctrl)
Station Share % Central Reach (000)
CILKF+ 15.7 31.0
CHSUFM 14.5 40.3
CBTKFM 13.2 31.9
CKFR 12.3 29.2
CIGVF* 10.7 24.2
CKLZFM 7.9 17.5
CKKOFM 5.2 18.5
CJUIFM 3.7 18.0
CKQQFM 3.0 11.6
*Spill Station
TERMS
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.
